You forgot to mention the magic. If you have to spend 400 on Amazon for a 500 rent discount then Amazon has a forced monopoly. Nobody can compete. Today there's

You forgot to mention the magic. If you have to spend 400 on Amazon for a 500 rent discount then Amazon has a forced monopoly. Nobody can compete. Today there's at least the illusion of competition with Amazon, but in this scenario there is none. Amazon just wins.