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But why only for 18 days? Artificial scarcity? Would there be any drawbacks to sell them without a deadline? After those 18 days the music will probably be ava
by zubspace 7y ago
But why only for 18 days? Artificial scarcity? Would there be any drawbacks to sell them without a deadline?
After those 18 days the music will probably be available through other means anyway..
- josteink 7y ago18 minidiscs were leaked. The total MP3 is 1.8gbs. The selling price is £18. It’s on sale for 18 days. To me it seems clear that they just took the 18 number, decided to own it, and went from there on in everything else.
- TylerE 7y agoThat’s the bit that makes it smell a little like a stunt. It’s too cute.
- josteink 7y agoBut they don’t make any money on the sales. They are donating all the income to charity. Why fake a charity? That’s not how Radiohead does things.
- TylerE 7y agoWhen’s the last time Radiohead was in the news like this? No band makeshifts substantial money from album sales anymore anyway. It’s about concert sales. Guess who has a tour starting in three weeks?
- kurtisc 7y agoNot Radiohead. A band who sell out the tours anyway.
- laumars 7y agoEvery time Radiohead release a new album it makes the news. They don't need to pull fake stunts to get noticed
- bredren 7y agoYorke skipped the band’s rock and roll hall of fame induction. That was the most recent thing.
- redlorryyellow 7y agoThom's tour sold out in seconds, they don't need any extra publicity.
- freewilly1040 7y agoTheir tours sell out instantly, they don’t need marketing scams to promote them
- leg100 7y agoQuite. They could have released it for free, and chose to gave a big donation to extinction rebellion themselves. It's not like they're short of cash. https://en.mediamass.net/people/thom-yorke/highest-paid.html https://en.mediamass.net/people/thom-yorke/highest-paid.html
- vonseel 7y agoThe only real coincidence here is the MP3 size equaling the number of discs, but I think it’s possible to target a total size with MP3 encoders so that could even be set on purpose.
- fluffysandwich 7y agoAdditionally, only the .zip of VBR encoded MP3s from Bandcamp totals up to 1.8 gb [0]. The original leak was 1.38 gb. [0] Screenshot of available formats on Bandcamp: https://i.imgur.com/5Ra1VmS.png https://i.imgur.com/5Ra1VmS.png
- benj111 7y agoPlus they're granting us the right to download this music, and Ulysses S Grant is the 18th President. It all fits!
- toyg 7y agoPrices and window were clearly set on purpose, starting from the number of minidiscs. The size of the originally-leaked material was actually different, so the final one might be coincidental or they might have “targeted” it with strategic padding to be cute. You don’t have to be a cynic, this is Radiohead - they literally gave away what could have been their biggest-ever album, and don’t really need any publicity to sell out venues.
- yots 7y agoBecause it's a charity drive. It creates a sense of urgency and people are more likely to donate
- toyg 7y agoThis material is only really interesting to hardcore fans, who will jump at the chance very quickly. I bet most sales will happen in the first week, if not the first two days, so there is little to gain from keeping it up longer. By setting an end-date, they also add a bit of urgency for the less-hardcore fans who might be sitting on the fence, using FOMO anxiety.