Fun fact: Lisa sales were much better than the projections in the marketing requirements document (MRD). However, the MRD was using a much lower price ("end use

Fun fact: Lisa sales were much better than the projections in the marketing requirements document (MRD). However, the MRD was using a much lower price ("end user price under $5000") and now the Lisa had to bring in exploding development costs. What really bombed (or flexed) was the Apple III motherboard, resulting in Apple having to reduce its line of products – and Lisa was the first to go. Regarding the price, mind that the Lisa came with an integrated office suite (long before the success of MS Office) and was targeted at offices and professionals (think dentists). Which rendered it a somewhat curious "workstation for office work", at least from todays perspective, where eventually office machines became the epitome of cheap, bare-bones boxes. The MRD mentions as potential users secretaries, managers, and executives (of Furtune 1500 businesses) as well as bookkeepers in general. [1] https://archive.org/details/Apple_Lisa_MRD_Marketing_Requirements_Document_Apr80_alt https://archive.org/details/Apple_Lisa_MRD_Marketing_Require...