Liberty Media has indeed done well. I can now easily keep up with highlights and also purchase/stream races live which are affordable and available by race/enti

Liberty Media has indeed done well. I can now easily keep up with highlights and also purchase/stream races live which are affordable and available by race/entire season at reasonable prices. World Rally Championship (WRC) is doing this too. Cricket caught up too, ICC cricket world cup that occurs once every 4 years and this tournament is going on right now, ICC is now offering highlights packages on the official youtube accounts. There wasn't a way to purchase/watch highlights of games even if one wanted to pay for it before. Even French open tennis had highlights packages available on their official youtube accounts. Provide some basic stuff out for free, in interest of promoting the sport, consider it cost of user acquisition. And, then provide options to stream/additional access for a reasonable cost. Seems to work well for some sports, wonder when others will catch up.