For Gibsons it wasn't just Twitter complaints. People literally picketed their store (and Oberlin admin managed and helped the protests) and Oberlin itself cut

For Gibsons it wasn't just Twitter complaints. People literally picketed their store (and Oberlin admin managed and helped the protests) and Oberlin itself cut off orders from them - it was direct financial pressure. Surely when a large college that a bakery served for decades suddenly decides to cut off all orders it can hurt much more than a bunch of people putting words into a website.