when you have a cash cow you can either take the money and run, or reinvest and try to milk it for all it's worth. sometimes the former is the best idea, somet

when you have a cash cow you can either take the money and run, or reinvest and try to milk it for all it's worth. sometimes the former is the best idea, sometimes the latter works out well. MS, google, apple, facebook, etc. are all examples of the latter. which completely goes against the premise of the article -- google wouldn't be google if they didn't have a wide breadth of products and would have likely gotten bought out if their only concern was a quick return on investment money.