> Didn't they? I mean, I figure everybody read the case studies about page load time and user abandonment. > that never cared about mobile users still don't.

> Didn't they? I mean, I figure everybody read the case studies about page load time and user abandonment. > that never cared about mobile users still don't. News website still have multiple MB per page and they all got an AMP version which is much more lightweight. > Does AMP deliver better rankings? That's a good question. I do know that Google would show news stories with AMP at the top first, but that was part of a different widget. I do remember reading that it helped ranking.