Agreed; it's frustrating and scary how difficult it is to get people to care about online privacy. If data harvesting/target advertising continues unchecked, we

Agreed; it's frustrating and scary how difficult it is to get people to care about online privacy. If data harvesting/target advertising continues unchecked, we'll be living in an Orwellian surveillance state by 2030. That's not the scary part, though. The scary part is that the writing is on the wall and no one can be bothered to care (excluding HN users and the like - ya'll are awesome). Also agree re:Coca Cola. However I also believe that we shouldn't blindly accept a status quo of "companies are inherently evil and value financial growth over the wellbeing/health/privacy of their customers". There are a few shining examples of business being conducted with true respect for customers. These ethical entities are few and far between, but they are worth their weight in gold and we should be mindful to vote for them with our wallets. Getting aunt Sue to care about data harvesting and stopping the likes of Google/Amazon from taking over the world are both uphill battles. But something has to change, soon.