This also makes a lot of things really easy. Want to join against your products table to see what product categories are most popular for certain customer segme

This also makes a lot of things really easy. Want to join against your products table to see what product categories are most popular for certain customer segments? It’s a single query or Tableau drag-and-drop away. You don’t know what you’ll need to access fast to answer business questions, so use a system designed for flexibility until you can’t.