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> Whatever happened to the philosophy of “do one thing and do it well”? When you're a startup, you do something new and (hopefully) do it well. You get custome
by solatic 7y ago
> Whatever happened to the philosophy of “do one thing and do it well”?
When you're a startup, you do something new and (hopefully) do it well. You get customers and you grow.
Eventually you become an established company. You do your thing really well, and customers are happy to pay you the price you ask. You make a healthy profit margin and times are good. Competition takes notice.
You keep doing things well, but your competition has a second-mover advantage. They get to work with newer tooling, no legacy codebase, all the benefits of a fresh start. They start to win your customers away from you.
You're doing things well, but it no longer really feels well, because your success in the marketplace no longer correlates with the maturity and quality of the product you're offering. You may have an incredibly mature and well-supported product, but it feels stale. It turns out that customers appreciate qualities like "refreshing" and "modern" that your product seemingly lacks.
As you start to lose customers, your declining revenue forces you to lay off employees and your stock starts to decline. Without a big change, you go out of business and shutter your doors for good. The executives are forced to sell the IP for pennies on the dollar to some patent troll as part of the company's bankruptcy and liquidation proceedings, and might open-source the IP if no buyer can be found.
- Majromax 7y ago> You keep doing things well, but your competition has a second-mover advantage. They get to work with newer tooling, no legacy codebase, all the benefits of a fresh start. They start to win your customers away from you. ... so you're saying the first-mover begins coasting and fails to invest in its product, while the plucky upstart puts in novel research and development. That might be common, but it hardly seems inevitable. If anything the 'old guard' should have a relative advantage from better know-how, including knowledge of what pitfalls to avoid. The true underlying issue might be the false assumption that market position is durable, rather than purchased with a depreciating investment in tooling, process, and technology.
- mannykannot 7y ago> That might be common, but it hardly seems inevitable. You have circularized the discussion. Solatic's post is not suggesting that it is inevitable, as it is a response to the question "what's wrong with doing one thing well?"
- felideon 7y agoIt's called the Innovator's Dilemma.[1] [1] https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma https://en.wikipedia.org/wiki/The_Innovator%27s_Dilemma
- blowski 7y agoI agree - grow or die. “Do one thing well” might work well for open source Unix CLI tools, but not for companies with shareholders expecting dividends. I wish it wasn’t that way, but that is how it is.
- asdff 7y agoThat's the issue with taking too much funding or going public. You become beholden to the profit margin and the quality of the product is completely irrelevant if it still prints money. You turn your company into a metastasis, demanding exponential growth, market share, and profit as the only metrics of success. What ever happened to just doing well enough to pay the bills, your employees, and a touch saved for a rainy day? Thousands of companies operate like this: restaurants, shops, trades, nothing you'd find on the NYSE of course. Why do you need to double in value every few years? Expand exponentially like a cancer? As your company grows and you wrangle more engineering talent into your directionless product, how much innovation are you stifling in the process? These engineers could be founding their own private companies instead of working for your public monstrosity, they could be working on products that are good on merit and bad on profit. We could be years ahead if corporatism didn't invade engineering and silo the best talent into contracts of secrecy, shattering open communication on technology in the process. Take self driving cars. Quite a few companies are working on the same goal, repeating the same work. In an ideal world these engineers would all be in the same building, sharing notes, running joint experiments, and the end product would be sponsored by all the companies funding the endeavor. But instead we live in a world that values getting there first and 'beating' your colleagues in other companies, even if it takes longer than if everyone was collaborating. We value the dollar more than the technology.
- anderspitman 7y agoI agree with a lot of what you're saying, but I think with the self driving car example having diverse competing approaches helps avoid stagnating on a local optimum.
- asdff 7y ago