Not everyone considers a "better service" to be a service that is more efficient. For a lot of people, privacy is more valuable than being handed a personalized

Not everyone considers a "better service" to be a service that is more efficient. For a lot of people, privacy is more valuable than being handed a personalized ad for a product I didn't know I wanted. It's not "just a bunch of computers". It's potentially putting a lot of leverage in the same hands. Here are 3 examples. As a woman, it's nearly impossible to get a job when you're pregnant, so it's better not to let anyone know during the job search. If you have HIV and people find out, they freak out thinking you'll infect them right away. If you're chronically sick, do you want insurance companies to know that ? No you don't, because the price of the insurance policy will "magically" be higher for you. Privacy has it good sides.