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Thanks for the kind words :) By "details" I meant details like video / audio codec combination or codec params. But even "output file format" doesn't neccessar

by senko 16y ago

Thanks for the kind words :) By "details" I meant details like video / audio codec combination or codec params. But even "output file format" doesn't neccessarily interest the user. A lot of people might say "I want to watch this file on my iPhone", not "I want to have it in H.264/AVC with AAC sounds, because that's what my iPhone prefers". At least that's my base assumption. So I'm targeting really the most non-techincal users. This is also why I believe Encode stands a chance besides a host of quality free(ware) software available. Non-technical users (still) have a fear of computers, of installing stuff and having to deal with breakage that often ensues. Encode is hassle free (modulo the hassle of uploading big files and paying).

ScottWhigham 16y ago
Okay. I get it - that makes more sense. Have you thought about how will you target people who are (a) not technical enough to want the 'details', yet (b) are technically savvy enough to know that they should find a video encoder?
- senko 16y ago
  I think that non-technical gadget-owners are a good (first) approximation of those people, since they (might) have a clear need - they want to watch something on their gadget and it doesn't work. They may not know the tool they need is called "video converter", but that's about what they need. So, one of my marketing plans is to contact blogs/sites/people that have content / reviews / howtos / tips for gadget-owners and see whether they'd like to cover Encode.