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Congrats on the new app :) I'll share a few things: I'd suggest revising/rethinking your one sentence pitch that, "Encode is an online video converter built f

Congrats on the new app :) I'll share a few things: I'd suggest revising/rethinking your one sentence pitch that, "Encode is an online video converter built for people who don't care about conversion details." The "conversion details" would be what exactly? To me, I interpret that to me "what format the output file is". If that's the case, then every single user/person is interested in the "conversion details". If you meant something else, then I didn't get it. Also, I don't guess that I understand who would use this. When you buy almost any video camera, digital camera with video, or even video phones, almost all of them come with a way to convert/output the video into multiple formats. There are several open source converters as well and even iTunes can do some conversion. Maybe this is what you mean by "conversion details"? I would also agree with lukeinth that pricing seems "off". But... what startup web app ever gets that right anyway!?! Enjoy the journey and congrats again for putting it together

senko 16y ago
Thanks for the kind words :) By "details" I meant details like video / audio codec combination or codec params. But even "output file format" doesn't neccessarily interest the user. A lot of people might say "I want to watch this file on my iPhone", not "I want to have it in H.264/AVC with AAC sounds, because that's what my iPhone prefers". At least that's my base assumption. So I'm targeting really the most non-techincal users. This is also why I believe Encode stands a chance besides a host of quality free(ware) software available. Non-technical users (still) have a fear of computers, of installing stuff and having to deal with breakage that often ensues. Encode is hassle free (modulo the hassle of uploading big files and paying).
- ScottWhigham 16y ago
  Okay. I get it - that makes more sense. Have you thought about how will you target people who are (a) not technical enough to want the 'details', yet (b) are technically savvy enough to know that they should find a video encoder?
  - senko 16y ago
    I think that non-technical gadget-owners are a good (first) approximation of those people, since they (might) have a clear need - they want to watch something on their gadget and it doesn't work. They may not know the tool they need is called "video converter", but that's about what they need. So, one of my marketing plans is to contact blogs/sites/people that have content / reviews / howtos / tips for gadget-owners and see whether they'd like to cover Encode.

senko 16y ago

Thanks for the kind words :) By "details" I meant details like video / audio codec combination or codec params. But even "output file format" doesn't neccessarily interest the user. A lot of people might say "I want to watch this file on my iPhone", not "I want to have it in H.264/AVC with AAC sounds, because that's what my iPhone prefers". At least that's my base assumption. So I'm targeting really the most non-techincal users. This is also why I believe Encode stands a chance besides a host of quality free(ware) software available. Non-technical users (still) have a fear of computers, of installing stuff and having to deal with breakage that often ensues. Encode is hassle free (modulo the hassle of uploading big files and paying).

ScottWhigham 16y ago
Okay. I get it - that makes more sense. Have you thought about how will you target people who are (a) not technical enough to want the 'details', yet (b) are technically savvy enough to know that they should find a video encoder?
- senko 16y ago
  I think that non-technical gadget-owners are a good (first) approximation of those people, since they (might) have a clear need - they want to watch something on their gadget and it doesn't work. They may not know the tool they need is called "video converter", but that's about what they need. So, one of my marketing plans is to contact blogs/sites/people that have content / reviews / howtos / tips for gadget-owners and see whether they'd like to cover Encode.