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I worked in a 15m/year revenue product for 3 years. Our Analytic system was screw by cookie messages and now GDPR. Marketeers wanted to serve Analytics through

I worked in a 15m/year revenue product for 3 years. Our Analytic system was screw by cookie messages and now GDPR. Marketeers wanted to serve Analytics through Google Tag Manager, which helped customers to block our analytics launcher, meaning 0 data for most of the visits.

karanke 7y ago
Relying solely on client-side logs gets less and less reliable each year.
- meerita 7y ago
  We never relied only on client side.
C1sc0cat 7y ago
That's not my experience using GA VIA GTM for a Major brand
- meerita 7y ago
  We got blocked by a majority of users using uBlock, AdBlock, etc.