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"Go-bikes" were never run by Ford. It was a start-up called Motivate[0] that licensed the Ford brand for their bikeshare service. Lyft bought Motivate last year
by sparky_z 7y ago
"Go-bikes" were never run by Ford. It was a start-up called Motivate[0] that licensed the Ford brand for their bikeshare service. Lyft bought Motivate last year, and is just now getting around to the rebrand.
[0] https://en.wikipedia.org/wiki/Motivate_(company) https://en.wikipedia.org/wiki/Motivate_(company)
- throwaway287391 7y agoThanks for pointing that out -- I had no idea and it's really surprising to me. Why did they license the Ford brand? Is the Ford name really that attractive to the Bay Area bikesharing market? Would've expected it would hurt more than help, if anything. Is it just: all brand recognition is good brand recognition?
- stingrae 7y agoI think Ford paid to have it put there (as advertising). In NYC it is Citi Bike share as advertising for CitiBank.
- throwaway287391 7y agoOops, that makes a lot more sense. Thank you.
- idunno246 7y agoits more that ford sponsored it. ford bought in around the same time they bought chariot i think. it seemed like they were just testing out a bunch of things related to transportation