The idea that everyone will go for the cheaper option is predicated on the fact that human beings have literally no motivation other than to be perfect wealth a

The idea that everyone will go for the cheaper option is predicated on the fact that human beings have literally no motivation other than to be perfect wealth accumulators. In that model they wouldn't rent _or_ buy a bed, because they could just sleep on the floor. Or more accurately, they'd rent or buy whatever they think would maximize income including the cost of it; e.g. if having a bed maximized overall health over life or something then they'd buy or rent the most basic bed that fulfills the criteria of keeping their back healthy or whatever. I own loads of furniture that's like, mine. It has value to me in the fact that it's my object, unencumbered by financialization. Personally I seek to minimize financialization wherever possible. I'll pay slightly more up front for things to just delete the monetary stuff from my brain. I don't want to think about it, I want my life to work and money to exist at the side of it not in the forefront.