I'm an engineer who used to work in comms (yes, the reverse path can occur). While I sympathize with the folks who feel like this dilutes a nearly holy symbol/

I'm an engineer who used to work in comms (yes, the reverse path can occur). While I sympathize with the folks who feel like this dilutes a nearly holy symbol/brand with a bunch of needless cruft, the unreformed, unrepentant marketing devil in me acknowledges that this is a Good Move and I wish I had thought of it.