From the looks of it - no, it's certainly not. But the only reason why Firefox enjoys its moderate surge in popularity right now is its technological excellenc

From the looks of it - no, it's certainly not. But the only reason why Firefox enjoys its moderate surge in popularity right now is its technological excellence, not because it's "friendly". Besides, there's absolutely nothing wrong with trying to look friendly. It's just they are overdoing it in a way that takes away from their tech cred. And they also chose to do it in a very cliche style. I wasn't kidding about Dribbble. The front page there has been choke-full of similar branding projects for months now. They all look the same.