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"It’s a radical act to be optimistic about the future of the internet." With half a billion dollar in revenue your radical act amounts to "be optimistic about

"It’s a radical act to be optimistic about the future of the internet." With half a billion dollar in revenue your radical act amounts to "be optimistic about the future of the Internet" and share that now through a branding exercise? No actual radical acts that would actually improve the future of the Internet? "We disrupt the status quo because it’s the right thing to do." Unless the status quo is advertising, or microsoft, or google, or drm in the w3c. "Build better products." Maybe start with "product", singular. Also maybe stop talking about your browser as a "product" that needs to be peddled. "Open. Open-minded. Open-hearted. Open source. An open book." Not open-web though, only fuzzy and easy feel-good "open" stuff. "The brand system is built on four pillars [..] We make transparency and a global perspective integral to our brand [..] The Firefox brand exploration began [..] working on the Mozilla brand identity." What do these things even mean? Remember when driven users took out a 2-page advertisement in a well-known newspaper to spread the word? Because you made an awesome browser? A browser that put its users and the open web first? "branding without walls" Unless you were Debian, or some other distro that needed to patch your stuff because market share is more important than getting a good browser into the hands of as many users as possible.

user17843 7y ago
Unfortunately the mozilla website is run by Marketing people nowadays. There are many competent engineers at mozilla who probably don't believe in this nonsense marketing mumbling, but they no longer have a word to say about how the product is communicated. Guess this kind of cognitive dissonance happens when a company rises from $160 to $560 million in yearly revenue within 5 years, without having to report to anyone outside the company. Now that the writing is on the wall for ad-tech revenue they aggressively try to shift the narrative about themselves, because the last thing they want is to be associated with the "evil google". Unfortunately, as long as they take more than a million dollars every day from them, these things are just lip service with not value. I miss the old mozilla because it was such a great grass-roots movement but they should have never accepted the money from google.

user17843 7y ago

Unfortunately the mozilla website is run by Marketing people nowadays. There are many competent engineers at mozilla who probably don't believe in this nonsense marketing mumbling, but they no longer have a word to say about how the product is communicated. Guess this kind of cognitive dissonance happens when a company rises from $160 to $560 million in yearly revenue within 5 years, without having to report to anyone outside the company. Now that the writing is on the wall for ad-tech revenue they aggressively try to shift the narrative about themselves, because the last thing they want is to be associated with the "evil google". Unfortunately, as long as they take more than a million dollars every day from them, these things are just lip service with not value. I miss the old mozilla because it was such a great grass-roots movement but they should have never accepted the money from google.