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BackBlaze is absolutely genius at marketing. They are one of the few companies that know how to produce “ads” that are both super interesting and useful while e
by RcouF1uZ4gsC 7y ago
BackBlaze is absolutely genius at marketing. They are one of the few companies that know how to produce “ads” that are both super interesting and useful while explaining how their service can solve a real need.
I absolutely love their hard disk stats as well. Whenever I read one of their articles, I get the warm fuzzy feeling that these people really know their stuff and that my data would be safe with them.
Kudos for building great service and marketing in such a useful and informative manner.
- ghaff 7y agoIt's really a textbook example of content marketing. Mind you, they have a good service to go with it. But the visibility they get from things like their hard drive stats is worth a huge amount.
- tjoff 7y agoIt is also of immense worth to anyone buying drives. Those kinds of stats are impossible to get by for mere mortals so we typically only have anectodes to go by. So for that the visibility can not possibly be too much nor undeserved.
- bitexploder 7y agoPeople severely underrate content marketing in my experience. Or misunderstand it. Just having a popular technical article on your business domain is good. You don’t have to do anything clever in the article itself marketing your business.
- macintux 7y agoI miss Basho: we’d frequently post quality distributed systems content on our blog, and running the RICON distributed systems conference was quite a privilege.
- CarVac 7y agoBackblaze and Lensrentals are shining beacons of content marketing.
- jiveturkey 7y agoCloudflare pretty good at it also.
- PaulHoule 7y agoIt's content marketing as a positive rather than a negative force.
- ghaff 7y agoGood content marketing should be a positive force. Done well, it's win-win. Readers (including potential/current customers) get interesting/useful content; you get your brand out there at usually fairly low cost.
- StavrosK 7y ago> It's really a textbook example of content marketing It's a textbook example of excellent content marketing. Not many services can do it like Backblaze, because not many services have something this interesting to write about.
- inetsee 7y agoI've always been impressed by their articles describing how they build their storage pods. https://www.backblaze.com/b2/storage-pod.html https://www.backblaze.com/b2/storage-pod.html