I handled tech for 'Hollywood' companies for years. In a broadcast operations center, or a less-than-handful number of transfer houses, would monitors costing

I handled tech for 'Hollywood' companies for years. In a broadcast operations center, or a less-than-handful number of transfer houses, would monitors costing 10K+ be found. Average cost of ingest bays would be minimal with 12" or less screens for doing a little QC on intake. Edit bays would be dual screens costing 1-2K a piece from 1999-2010, then gradually less as LCDs matured. Color calibration was taken seriously, but not to a science level. 500 for a calibration device and run it 2x a year. Money went to chairs/couches/desks, then other room aesthetics. Never spent more than 5K on a single workstation, and at that price point were nearly fully loaded. Storage is where it gets steep now. Apple used to offer solutions, but they were baaaaad. I still say, good for Apple releasing this gear. They employee a lot of bright people so this really can't be a fail. It sure looks pretty too.