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Don't car manufactures use different brand names for luxury and mainstream to indicate who the product is for? Customers would be confused if Toyota took a new
by JoshTko 7y ago
Don't car manufactures use different brand names for luxury and mainstream to indicate who the product is for? Customers would be confused if Toyota took a new mid-range Lexus, kept the pricing, but branded it as a Toyota Avalon (the highest end Toyota sedan model in US).
- wtallis 7y ago> Customers would be confused if Toyota took a new mid-range Lexus, kept the pricing, but branded it as a Toyota Avalon (the highest end Toyota sedan model in US). I'm confused. I can't tell what point you're trying to make here. The Lexus ES and Toyota Avalon already are basically the same car, modulo some styling changes and about a 10% difference in base price. This clearly isn't causing Toyota much trouble, because they've been doing this for a long time.