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Do you think “technically excellent and precise software” is the core message they want to send? The messages of “friendly” and “cute”/“soft” you derived from
by modernerd 7y ago
Do you think “technically excellent and precise software” is the core message they want to send?
The messages of “friendly” and “cute”/“soft” you derived from the new look are much bigger wins for a brand building their image around friendliness and safety.
- eps 7y agoFrom the looks of it - no, it's certainly not. But the only reason why Firefox enjoys its moderate surge in popularity right now is its technological excellence, not because it's "friendly". Besides, there's absolutely nothing wrong with trying to look friendly. It's just they are overdoing it in a way that takes away from their tech cred. And they also chose to do it in a very cliche style. I wasn't kidding about Dribbble. The front page there has been choke-full of similar branding projects for months now. They all look the same.
- 0az 7y agoDo power/technical users care more about branding or about features? HN users are not the majority of Firefox's users. We are not the entire target audience.
- Kaiyou 7y agoWe are the ones installing the thing on other peoples machines, though. If we say "you will use Firefox from now", then those people (mostly relatives) will be forced to do just that.