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> Tell us. We can take it. Horrible. Forcibly cute and overly friendly palette paired with soft and curvy lines is the exact opposite of what one would expect
by eps 7y ago
> Tell us. We can take it.
Horrible.
Forcibly cute and overly friendly palette paired with soft and curvy lines is the exact opposite of what one would expect from an entity behind technically excellent pieces of precise software engineering. I usually don't have strong opinions on redesigns (unless something is poorly kerned), but this is completely, way off. Solid Dribbble material though. Peeps there will be ecstatic.
- jchw 7y ago>forcibly cute The repulsion to anything “cute” is always perplexing to me. It comes up quite frequently when discussing branding and design.
- huhtenberg 7y agoCuteness has its place in branding and it can be used very effectively, but it's not a particularly good fit for software products.
- modernerd 7y agoDo you think “technically excellent and precise software” is the core message they want to send? The messages of “friendly” and “cute”/“soft” you derived from the new look are much bigger wins for a brand building their image around friendliness and safety.
- eps 7y agoFrom the looks of it - no, it's certainly not. But the only reason why Firefox enjoys its moderate surge in popularity right now is its technological excellence, not because it's "friendly". Besides, there's absolutely nothing wrong with trying to look friendly. It's just they are overdoing it in a way that takes away from their tech cred. And they also chose to do it in a very cliche style. I wasn't kidding about Dribbble. The front page there has been choke-full of similar branding projects for months now. They all look the same.
- 0az 7y agoDo power/technical users care more about branding or about features? HN users are not the majority of Firefox's users. We are not the entire target audience.
- Kaiyou 7y agoWe are the ones installing the thing on other peoples machines, though. If we say "you will use Firefox from now", then those people (mostly relatives) will be forced to do just that.
- boringuser1 7y agoFirefox is inferior to all other major browsers. Not very technical to me.
- TheRealPomax 7y agoWhy? As a power user I'm going to just about:config all the cuteness away, so why would I care what veneer of the week they come up with? However, for my family members who have to turn on a computer to check their email because they rarely even use one, that friendly palette and cuteness is exactly what you need to go "see? it's not all work work business boring nerd stuff". If you're a power user, you have no opinion on this new set of icons: they're irrelevant, you're never going to see them, or use them.