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AMP is not needed to promote less bloated websites in search results. Google could easily boost the ranking of lightweight websites without AMP. AMP is an obvi
by fauigerzigerk 7y ago
AMP is not needed to promote less bloated websites in search results. Google could easily boost the ranking of lightweight websites without AMP.
AMP is an obvious abuse of a dominant market position and Google will come to regret it.
- dcbadacd 7y agoThey could, but then we'd see a lot of cheaters even there, AMP is very locked down. I don't like the market position abuse either, but the other parties are far from guilt free.
- fauigerzigerk 7y agoOf course SEO will never end. But if the question is how to improve the open web, then turning the open web into a Google property is not an answer.
- dcbadacd 7y agoSigned exchanges are a thing, I don't see how Google intervenes there more than just providing the AMP standard.
- tracker1 7y agoI wish they would... boost websites with < 1mb of html+css+js payload (exclude images). Extra points for optimized images for mobile by default, with upsizing for high density or larger displays. Google could very well have given huge boosts to small/fast websites, and then the sites would have had to figure it out wrt advertising and bloat. It would have been a much better result.