More importantly, the price of an item comes down to how much people are _willing to pay for it_. Price does have to cover overhead(unless you're WeWork and ca

More importantly, the price of an item comes down to how much people are _willing to pay for it_. Price does have to cover overhead(unless you're WeWork and care more about revenue than profit), but a comparable competing product can have the same overhead and charge way more if its audience is willing to pay more or it.