I guess the trademark issue sits on the downsides column, whilst brand recognition is on the other: your board will have to do a bunch of work to re-establish t

I guess the trademark issue sits on the downsides column, whilst brand recognition is on the other: your board will have to do a bunch of work to re-establish the recognition they will lose by a name change. Have they properly considered this? Will the board's "trademark issues" time gain offset the extra work of going through name change and brand re-establishment? SUSE and OpenSUSE gain by the association (I argue), and it is that gain to SUSE, along with perceived OS community support, which is OpenSUSE's leverage to create the relationship it wants with SUSE including license to use the trademark without referral (within sensible limits). If SUSE are being intransigent or controlling, I would agree a renaming is an unfortunate necessity - but it hasn't been shown that they are, so why go through the unnecessary pain?