The problem is incentives. As long as they are incentivised to maximize click through rates, you'll get hyped up headlines. There really isn't that much excitin

The problem is incentives. As long as they are incentivised to maximize click through rates, you'll get hyped up headlines. There really isn't that much exciting stuff happening every day in science, and even when there is, someone writing a clickbait headline will be better off than someone writing a measured one. An excellent Twitter handle in @justsaysinmice. https://twitter.com/justsaysinmice https://twitter.com/justsaysinmice All it does is says 'in mice' for all studies where hyped up headline and sometimes the main body leave out the fact that the study is only in mice.