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Why not just keep calling it OpenSUSE, a recognised brand, and use the leverage that its brand recognition brings to SUSE (the company) 's products, to get them
by guiriduro 7y ago
Why not just keep calling it OpenSUSE, a recognised brand, and use the leverage that its brand recognition brings to SUSE (the company) 's products, to get them to do what the community prefers, or keep the right sort of distance etc. ? Sounds like a win/win.
- masklinn 7y agoThe SUSE part of openSUSE means any use of the name will be constrained and controlled by the company. Which is much of the issue already: > the openSUSE board spends a significant amount of its time dealing with trademark issues, to the detriment of the rest of the project. Having openSUSE split from SUSE but keep using the trademark would make things worse, even if the relationship remains cordial and of perfectly good faith.
- guiriduro 7y agoI guess the trademark issue sits on the downsides column, whilst brand recognition is on the other: your board will have to do a bunch of work to re-establish the recognition they will lose by a name change. Have they properly considered this? Will the board's "trademark issues" time gain offset the extra work of going through name change and brand re-establishment? SUSE and OpenSUSE gain by the association (I argue), and it is that gain to SUSE, along with perceived OS community support, which is OpenSUSE's leverage to create the relationship it wants with SUSE including license to use the trademark without referral (within sensible limits). If SUSE are being intransigent or controlling, I would agree a renaming is an unfortunate necessity - but it hasn't been shown that they are, so why go through the unnecessary pain?