I'm sure businesses will experiment with renting all sort of things and see what sticks. The market for less serious rentals (such as entertainment) is probably

I'm sure businesses will experiment with renting all sort of things and see what sticks. The market for less serious rentals (such as entertainment) is probably much bigger than furniture. Knowing I'm renting a sofa, and that if I spill something on it, I'd be responsible sounds far too stressful (maybe I'm not, but I'd have to find the answer to that). Also, do they deliver and pick up the furniture when I'm done with it? Do I pay extra for that? I have questions about the model. Consumers tend to steer away from things they can't understand.