This is a really interesting trend - and one that brings out some really fascinating psychology in people and how they relate to money. I am personally uncomfo

This is a really interesting trend - and one that brings out some really fascinating psychology in people and how they relate to money. I am personally uncomfortable with the idea of renting clothing, and don't like the idea of renting a bed or furniture, but am a big fan of renting a car (Zipcar) and will probably rent ski gear for next years season. Like most things, some people go all in, and decide to rent everything. But my hunch would be that most people will find 1-2 things they don't want to necessarily shell out full price for, and will rent for a bit, before probably buying the gear themselves at some point.