The difference is now one is heavily investing their business in the billboard business to ultimately be placed behind the billboard. >There's no conflict of b

The difference is now one is heavily investing their business in the billboard business to ultimately be placed behind the billboard. >There's no conflict of business interests. This is big time a conflict, look no further than the antitrust investigations. Google is known to use their market position (data) to launch businesses in high dollar keyword industries and have their product rise to the top organically and upbid keyword on market incumbents forcing them to pay up or lose position to google products. To say google doesn’t pay for search placement is a play with words, they take payment for ads that take the shape and form of results and appear above organic results (I’ll call it true #1), organic search results are not paid for...with the exception google sets the rules, and their is heavy buyin/investment from the company’s to obtain #1 organic placement, not to mention the seo rules generally reward and promote use of other google services/buyin.