You may have missed this: >There is no great real world example, but imagine... Well for each one of Google’s services there are legal agreements between them

You may have missed this: >There is no great real world example, but imagine... Well for each one of Google’s services there are legal agreements between them and the business. Landlords and google may not be exact but in both instances businesses are dependent, and business don’t just pay google/landlords, business improve and bring value to both google/property. In the case of property a restaurant may do a $1M buildout and the landlord will benefit later if he can release to another restaurant who can reuse the buildout. Or maybe your Walmart and an anchor store bringing customer making the rest of the locations more valuable for the landlord. Google benefits through better products: search results, maps, business info (hours, phone, etc...). The signage seems apt, as a business if I invest in the google ecosystem and make their products better it’s at the very least bizarre they would benefit by selling ads for my business name to my competitors. Basically it’s saying as business succeed on google, google is going to make more money advertising your value to competitors.