I was actually just talking about the Ice Bucket Challenge the other day, in regards to unexpected side-effects of an otherwise shining campaign. This viral ch

I was actually just talking about the Ice Bucket Challenge the other day, in regards to unexpected side-effects of an otherwise shining campaign. This viral challenge raised an unprecedented amount of money for awareness of ALS, as well as research and treatment. It was the first social media campaign of this type, and you'd be hard-pressed to find someone who hasn't heard of it. But it also created a very - weird - secondary effect. It encouraged teenagers to dump ice-cold water on themselves on camera, and upload it to YouTube for attention. You might see where this is going: Ice Bucket Challenges featuring teen girls were far more popular than any featuring men/boys. And the more revealing the girls' clothing, the more attention still. This has actually lead to a variety of water-based "challenges" that serve no other purpose than to put a wet, partially-dressed child in front of a camera for long enough for a pedophile to "enjoy" it. Now there are tens of thousands of generic "water challenge" and "pool challenge" videos that serve no altruistic purpose whatsoever. They exist just to attract views - and money. Many of these channels are run by parents who film their own tween daughters in skimpy bikinis a few days a week for ad revenue. "Desafio da Piscina" ("Pool Challenge" in Portuguese) is one of the most prevalent, with almost all videos shot in Brazil. I imagine that at $20USD/10k views, people in third-world countries can rake in a decent passive income selling sexualized videos of their children to the Internet. Sad part is that YouTube lets this happen, because it earns them money too.