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Does he have a way to pay for the Google advertising such that he has more control of the content?
by i_am_proteus 7y ago
Does he have a way to pay for the Google advertising such that he has more control of the content?
- dmitrygr 7y agoYes. You can buy ads for your own keywords. Some companies do, to deny their competition the option to. Much like you can buy the billboard outside your office to prevent your competitors from putting up a huge sign saying "i_am_proteus is a bad person, don't do business with him, do it with us: evilcorp7!"
- wmeredith 7y agoThis is only sort of true. Keyword bidding is a black box and the highest offer doesn’t always win. There’s all kinds of Google proprietary sauce that happens to determine the winner of the add placement based on factors that determine “ad quality”.