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This Twitter thread on this subject from Dir of Ad Tech at The Washington Post is worth reading: https://twitter.com/chronotope/status/1138074631980683264 http
by donohoe 7y ago
This Twitter thread on this subject from Dir of Ad Tech at The Washington Post is worth reading:
https://twitter.com/chronotope/status/1138074631980683264 https://twitter.com/chronotope/status/1138074631980683264
- graeme 7y agoSeems weak. Media are free to make alternative adtech. Google’s ad system has made them more money though. And the above would be true even if Google News didn’t exist. The media has incredibly sloppy thinking about their business model. What monopoly prevents the post from managing their own ads? They choose not to.
- graeme 7y agoI should update this to say that AMP seems much more of a thing to critique as regards the news and adtech. Thought of this while reading today's thread on how a bug in AMP prevents links to a publisher's web page. News sites more or less must use amp to rank, I think, which means they need google adtech. Could be wrong, not an expert, but it seems an actual legit critique the media could make.