I agree. There is no coherent analysis of how to actually enable this, and what the real pros and cons are. The article also assumes that you have the same orde

I agree. There is no coherent analysis of how to actually enable this, and what the real pros and cons are. The article also assumes that you have the same order of frontends and services, which is a weak assumption, and that branding, style and design coherency are not important parts of a frontend experience, which is even weaker. This is an incredibly lame argument for any system. I expect a whole lot better from Fowler's blog