Pink ribbons raise awareness of breast cancer, not how to tie a pink ribbons. The Ice Bucket Challenge raised awareness of how to do the Ice Bucket Challenge fa

Pink ribbons raise awareness of breast cancer, not how to tie a pink ribbons. The Ice Bucket Challenge raised awareness of how to do the Ice Bucket Challenge far more than awareness of what ALS is. Maybe that is why the money rolled in, it was an internet meme that wasn't rocket science to do but everyone wanted in on the fad. Fortunately for the ALS charity the default was for the money to go their way. So maybe not a win on awareness raising even if they did get the cash.