>Isn't a search engine required by law to be non-biased? No? Why would you think that? Google routinely puts its own properties at the top of search results.

>Isn't a search engine required by law to be non-biased? No? Why would you think that? Google routinely puts its own properties at the top of search results. >So if you move to a different (or your own) platform, search engines should still allow people to find you just as easily. Even if search engines were required to be unbiased, that conclusion still wouldn't follow. The hidden assumption there is that you're the only one selling that particular good or service. In practice, though, you're not. If a user is searching for, say, shoes, what search result is better for them? A link to Amazon or eBay, where there are hundreds of types of shoes? Or a link to your shop, which has a much more limited selection? There's a reason that people shop at Walmart instead of small general stores.