Yep, this is the kicker. They're not highlighting any other form of rewards (such as 2% cash back on everything, or airline miles) so it's not really moving the

Yep, this is the kicker. They're not highlighting any other form of rewards (such as 2% cash back on everything, or airline miles) so it's not really moving the needle on anything other than the fact that it's Amazon-branded. I see it as just another ploy to get you to spend more money in the Amazon ecosystem.