4 ms·
Salesforce is a sales organization par excellence. They sell whatever they have, be it social media monitoring, CPQ, marketing automation, Heroku, Jigsaw data,
by reilly3000 7y ago
Salesforce is a sales organization par excellence. They sell whatever they have, be it social media monitoring, CPQ, marketing automation, Heroku, Jigsaw data, IoT etc. they develop deep wallet share in large accounts and are constantly cross-selling. Their core audience is business people, and that is in stark contrast with GCP which is almost entirely dev focused. I’m not saying CRM is an afterthought but they have plenty of accounts that don’t use their CRM.
That said, Google has deep inroads with their apps suite, and it’s really a race to have their tech run business processes. That and their ecosystem like Insightly are making big inroads to CRM’s SBM market.
Their analytics is shit, but I think the important thing here is that they know their audience very well, and business people love Tableau.
They bought $15B worth of sales leads for cross selling their portfolio of services.
- freewilly1040 7y agoSo is Google making a play for Saleforce’s core business? I don’t know a lot about the details of what Salesforce does but from my view it looks like there is not that much overlap
- ineedasername 7y agoAs I think about it, I don't see this as a play for business or much of direct competition at all, they simply both had strategic gaps, but for very different reasons, in their BI/Analytics offerings.
- ineedasername 7y agoGood points, it's easy (well for me it was) to overlook gradual expansion beyond the CRM sphere.