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The industry group that represents the publishers here is not talking about the sell-side ad tech, they're perfectly happy showing ads to their users. They hav
by stvswn 7y ago
The industry group that represents the publishers here is not talking about the sell-side ad tech, they're perfectly happy showing ads to their users. They have lots of choices for sell-side platforms anyway, it's a very robust and competitive market. They're talking about search results and Google News, their belief being that Google should share search advertising revenue with them because their content contributes to the value of search results.
- mpeg 7y agoI think it's all related to the sell-side of adtech, publisher revenues have been going down for years while Google keeps on growing, with AMP and Google News as weapons to keep revenue hostage from publishers. Added to that the permanent threat of SEO de-ranking (as the Daily Mail complained about recently), the relationship between publishers and Google is fragile.