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I'm confused on what the definition of "Google News" is. Is it https://news.google.com/ https://news.google.com/ plus the Google News app, or does it also inclu

I'm confused on what the definition of "Google News" is. Is it https://news.google.com/ https://news.google.com/ plus the Google News app, or does it also include the news links shown in Google Search results? I imagine it's the latter, given that is probably how most people use Google. I also don't understand where Google is supposedly making huge revenue on news. Is it solely ads in Google Search? Anecdotally, I just queried for a few different subjects that are in the news today, and there were zero ads in the results.

mpeg 7y ago
It would be difficult to find a single news publisher that doesn't use DFP (Doubleclick For Publishers) to serve ads, and presumably lots of them are also using GDN (Google Display Network) at least to fill up unsold inventory Not to mention how much they push AMP and they whitelist which ad networks are allowed to serve ads on AMP [0] It's very naive to think Google doesn't profit from the News industry. [0]: https://amp.dev/it/documentation/components/amp-ad?format=websites#supported-ad-networks https://amp.dev/it/documentation/components/amp-ad?format=we...
- soulofmischief 7y ago
  > Not to mention how much they push AMP and they whitelist which ad networks are allowed to serve ads on AMP One can only hope that AMP will be the court case of the digital century. Whether Google's obscenely obvious anti-competitive projects are allowed to flourish or wither will have a major impact in the development of the World Wide Web going forward.
- stvswn 7y ago
  The industry group that represents the publishers here is not talking about the sell-side ad tech, they're perfectly happy showing ads to their users. They have lots of choices for sell-side platforms anyway, it's a very robust and competitive market. They're talking about search results and Google News, their belief being that Google should share search advertising revenue with them because their content contributes to the value of search results.
  - mpeg 7y ago
    I think it's all related to the sell-side of adtech, publisher revenues have been going down for years while Google keeps on growing, with AMP and Google News as weapons to keep revenue hostage from publishers. Added to that the permanent threat of SEO de-ranking (as the Daily Mail complained about recently), the relationship between publishers and Google is fragile.
- graeme 7y ago
  This article wasn't about profits from ads on news sites though. You're replying to a strawman.
sct202 7y ago
The study in question appears to only be including ad revenue from Google properties (with some interesting assumptions baked-in) for news related search queries and Google News. I'd imagine that they're ignoring the DoubleClick ad revenue because it's doesn't generate a click bait headline. Google pays no-name publishers 68% of the ad-revenue they get, so I'd imagine for a name brands like NYT news sites capturing a much larger share from the Google ads on their properties.

mpeg 7y ago

It would be difficult to find a single news publisher that doesn't use DFP (Doubleclick For Publishers) to serve ads, and presumably lots of them are also using GDN (Google Display Network) at least to fill up unsold inventory Not to mention how much they push AMP and they whitelist which ad networks are allowed to serve ads on AMP [0] It's very naive to think Google doesn't profit from the News industry. [0]: https://amp.dev/it/documentation/components/amp-ad?format=websites#supported-ad-networks https://amp.dev/it/documentation/components/amp-ad?format=we...

soulofmischief 7y ago
> Not to mention how much they push AMP and they whitelist which ad networks are allowed to serve ads on AMP One can only hope that AMP will be the court case of the digital century. Whether Google's obscenely obvious anti-competitive projects are allowed to flourish or wither will have a major impact in the development of the World Wide Web going forward.
stvswn 7y ago
The industry group that represents the publishers here is not talking about the sell-side ad tech, they're perfectly happy showing ads to their users. They have lots of choices for sell-side platforms anyway, it's a very robust and competitive market. They're talking about search results and Google News, their belief being that Google should share search advertising revenue with them because their content contributes to the value of search results.
- mpeg 7y ago
  I think it's all related to the sell-side of adtech, publisher revenues have been going down for years while Google keeps on growing, with AMP and Google News as weapons to keep revenue hostage from publishers. Added to that the permanent threat of SEO de-ranking (as the Daily Mail complained about recently), the relationship between publishers and Google is fragile.
graeme 7y ago
This article wasn't about profits from ads on news sites though. You're replying to a strawman.

sct202 7y ago

The study in question appears to only be including ad revenue from Google properties (with some interesting assumptions baked-in) for news related search queries and Google News. I'd imagine that they're ignoring the DoubleClick ad revenue because it's doesn't generate a click bait headline. Google pays no-name publishers 68% of the ad-revenue they get, so I'd imagine for a name brands like NYT news sites capturing a much larger share from the Google ads on their properties.