Perfect example in picking affiliate comparison sites - they skew the market, and don't include companies or plans that aren't in the affiliate scheme, so you r

Perfect example in picking affiliate comparison sites - they skew the market, and don't include companies or plans that aren't in the affiliate scheme, so you rarely end up with the actual best value through them. Just the sort of conflicting loyalties that leads to insurance, pension and mortgage misselling scandals. More generally the exchange seems to have become one of being scammed out of £10 of data, tracking and inferences for every £1 of value received. It's years since it's felt like a fair and equitable exchange - like search in exchange for simple keyword ads without tracking.