4 ms·
The ads deposing you to "be yourself, express yourself, etc" are doing so not out of any sense of benevolence, but rather to tap into the self image Americans
by lightbritefight 7y ago
The ads deposing you to "be yourself, express yourself, etc" are doing so not out of any sense of benevolence, but rather to tap into the self image Americans hold in order to brand themselves as part of your ingroup, to sell more of their product.
- notacoward 7y agoOh, totally, but that wouldn't work half as well if individualism hadn't become so fetishized already.