The problem with this approach is, the vast majority of people pick the default option when presented with it (e.g., states that, by default, mark you as an org

The problem with this approach is, the vast majority of people pick the default option when presented with it (e.g., states that, by default, mark you as an organ donor have proportionally more organ donors). Public policy has real, measurable implications. We don't need to treat sugar like smoking or alcohol, but when you find a way to move people away from it as their "default" setting, you will find, in aggregate huge savings in health care expenses and better outcomes (a sizable amount of health care spending is due to preventable conditions, like Type II diabetes). I agree, in principle, people can still consume sugar, if they want. The occasional slice of birthday cake is not the problem with sugar. It's the consumption of a 2-liter of soda, multiple times per week, that's the problem (regular consumption). But we need to make it easier for people to avoid processed, simple carbohydrates. One possible solution is increasing the ubiquity and ease-of-access to whole foods. Eating healthy needs to have the convenience of going to a fast food restaurant -- they're everywhere, they're cheap, and it's fast. We desperately need this as a society. Consider it more as a preventative, or we can pay for it on the other end (higher health care costs).