It definitely matters. 'Fake reviews' or 'modifying display' in an uncsrupulous manner are essentially unethical and breach the nature of the system. But in t

It definitely matters. 'Fake reviews' or 'modifying display' in an uncsrupulous manner are essentially unethical and breach the nature of the system. But in the end the real issue is I think that reviews by random people don't help that much at all. We only need basic review by some competent person and more than anything: map, address, phone number!