But up until the point they fail, it sure feels like they'll be around for ever. There's a reason Lehman Brothers going under was "the death of a wall street in

But up until the point they fail, it sure feels like they'll be around for ever. There's a reason Lehman Brothers going under was "the death of a wall street institution" and not "shaky money scrubbers finally tip over". Their name had been associated with longevity and history, and brands like Coca Cola or IBM don't change their logos much, I feel in some part due to the logic the commenter above spoke about.