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Tesla could have made customers wait, cancel the product, and upsell them.... which would be quite unpopular. Instead they told users, we can sell you a better
by sliken 7y ago
Tesla could have made customers wait, cancel the product, and upsell them.... which would be quite unpopular.
Instead they told users, we can sell you a better car today, but then at some point it will behave just like the car you ordered.
Seems less than idea, but seems like Tesla made the best of the situation.
The problem is they brought out two cars at $35k and $40k and tried to predict how many people would take both options. Turns out way more people took the nav, traffic, streaming audio, better range/battery etc. So much so that it wasn't worth making a custom car for the few people that bought the $35k model.
So instead of cancelling orders they decided to software limit the $35k car, and people got what they ordered with a bonus till the software got updated.