The research into emotional well-being this article cites interestingly appears to be in favor of highly targeted advertising, as a means of showing only highly

The research into emotional well-being this article cites interestingly appears to be in favor of highly targeted advertising, as a means of showing only highly relevant offers and not making one feel inadequate by showing offers way out of the price range. That said, I don’t know if such a system, if it was possible to be 100% accurate, would also have unintended consequences of denying people that are not as well off some important deals, such as a lower APR, because they are less profitable overall. Still, this is an interesting concept to ponder - if advertising was as relevant as possible and goods attainable without undue stress, people would likely feel better about themselves.